Grasse is a medieval town in southern Provence known as the perfume capital of the world.

Grasse's particular microclimate encouraged the flower farming industry. For its sunny weather, cultivation of flowers for their perfume essence begun in 14th century: Lavander, Myrtle, Mimosa and especially a fragrant Jasmine and May Rose, a typical cabbage Rose from Grasse.

Cultivation of flowers grew during the Reinaissance period when a Grasse tanner presented Catherine de Medici, the Queen of France from 1547 until 1559, a pair of scented leather gloves to mask the pungent odor resulting from the tanning process: an industry was born and perfume became wedded to luxury.

The art of perfumery prospered when Louis XV came to the throne in the 18th century. His court was called "la cour parfumée" (the perfumed court). Madame de Pompadour was used to order generous supplies of perfume, and King Louis to use a different fragrance for his apartment. The use of perfume in France grew steadily: aromatic plants were being grown in the Grasse region of France to provide the royalty demand and the growing perfumery industry with raw materials.

The specific perfumery techniques used by Grasse Noses to obtain a particular fragrant extract together with source and purity of extracts have developed a 'Unique Tradition' that has been recognized as intangible cultural heritage.

The rare scents from Grasse as Jasmine, Rose, Orange Blossoms and Mimosa did win the title for the made in Grasse Perfumes as the best perfumes in the world.


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